That’s Questionable!

All shock advertising is not used for commercial reasons.(p68.) 



I think the advertising agency or the public relation agency should consider what the ad cause in the world. The agencies should have take care of everything about their works and ads. Sometimes, the companies, which made some product, apologized to make a product which had a fault or a defect. Similarly, the  advertising agencies should have same kind of responsibilities for their works. 

Analysis of the Movie Poster

Because of the cast shadow of the box, the key light comes from the left and the fill light comes from the left. Because of the attached shadow of the key ring of the heart, it is slow fall off and high key light.

The poster has red ribbons as graphical vectors. They are vertical and horizontal. It was well-balanced. The names of the casts and the title are the horizontal graphical vector. The red key ring is the vertical graphical vector. The poster consist of the vertical and horizontal lines, so it is so beautiful geometrically.

Signifiers are the title, the names of the casts, the white box, the red ribbon, the red key ring of the heart. They are analogical codes. The white box and the red ribbon make up the meaning of “present”. It is denotation or an index sign. The white means snow. It is connotation. The present and the snow make up the meaning of Christmas. The red heart key ring and the present make up the meaning of love. It suggests that the movie has the love and Chrstmas story. It is metonymy.

I think this poster was really successful because the design of the poster was really simple and beautiful, and it has a lot of meanings such as connotation and metonymy. The combination of the colors and the objects was really effective to expree the concept of the love story on Christmas.